“When you're buying a playhouse it's fun for your kids, but what you're really buying is a break from your kids.” — Dan Nelken: A Self-Help Guide For Copywriters

Dear Dan, if you are a parent and buy *anything* for your kids just to take a break from them, youʼre doing parenting awfully wrong. This is like telling me to buy your book if i need copywriting advice, but what iʼm actually buying is a paperweight.

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